blue line accompanies the introduction of the new direct credit for owner IKEA FAMILY Card

The Mailing enclosed folders summarized again all information. (openPR) - under the slogan �desires fulfill - as simply as with the furniture purchase �blue line marketing developed + communication a Mailing campaign for the customer PLUS financial service GmbH. Target group: the owners IKEA FAMILY Card with paying function.

The customer club �IKEA FAMILY �has a variant with paying function beside the standard membership card also. It is new that one can its personal order framework now also simply and comfortably on its current account to be disbursed to be able, in order to order freely over it.

Which time proved as prelude for an introduction on the market better than the Vorweihnachtszeit Over a personalisierten answer coupon with impression of the current free order framework the direct credit could be requested informally by fax or letter. With a before-Christmas motive for picture the topic was emotionalisiert �desires to fulfill �, with large success.

Already in January expenditure of the technical periodical �Fischer�s archives �was in detail presented to in the middle of January the 20 gram of Mailing as outstanding work within the range of financial services on a double side.

The PLUSES financial service GmbH with seat in Wiesbaden is a subsidiary of IKEA and the Scandinavian banking syndicate IKANO.

blue line marketing + communication GmbH
Martin Debus
Managing director
Seckbacher highway 16a
60389 Frankfurt/Main

Tel.: 069,469 30 44
Fax: 069,469 30 54

E-Mail: martin.debus@blauelinie.de

blue line marketing + communication develops since 1998 innovative solutions in direct marketing. For customers such as Lufthansa air plus, legend software, IIR Germany, Rudolf Haufe publishing house, WEKA MEDIA, Chamberlain, management team Consulting Group, LEGIOS, ROTATION specialized news service, FES Frankfurt one disposal and service GmbH and many different.